Shape visual systems, packaging, and launch assets for materials brands built for India's top consumers.
About the role
This role sits at the intersection of taste, category insight, and commercial clarity. You will help define how new materials brands look, speak, launch, and earn trust across digital, packaging, retail, and marketplace surfaces.
What you will do
- Create brand identities, packaging systems, and launch campaigns.
- Translate material quality and product benefits into sharp customer-facing stories.
- Build reusable design systems across multiple private-label brands.
- Partner with founders, product, and operations from concept through launch.
What we look for
- A portfolio with strong brand systems, typography, packaging, or campaign work.
- Clear thinking about premium consumer positioning in Indian markets.
- Comfort moving between strategy, hands-on design, and production details.
- High craft standards without losing momentum.